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 You
don’t have long to grab customers’ and prospects’
attention. Come at them quickly with the right
message—and they’ll be more compelled to buy.
Microsoft Dynamics™ CRM turns your
business analytics into actionable knowledge. You’ll get
a deeper understanding of your customer’s motivations so
you can better target your marketing efforts, online and
offline.
Respond faster to emerging
opportunities, track campaign results, fine-tune
messaging, and use your marketing dollars more
efficiently and effectively. Microsoft Dynamics CRM
transforms your data into marketing campaigns that get
higher response rates. And that translates into more
revenue for your business.
Dynamics CRM Maximizes Your Marketing Efforts
Get the power to transform customer information into
clear, actionable knowledge—no matter how large or small
your company.
Easily
configurable features
translate to customer-focused marketing programs with
impact. All within a familiar Microsoft Outlook
environment.
PLAN CRM MORE PROACTIVELY
Deep business analytics capabilities enable your company
to respond quickly to changing customer preferences and
emerging market opportunities. You’ll never miss another
opportunity to turn data into action.
ATTAIN A CLEAR VIEW OF YOUR CUSTOMERS
When you have instant access to complete customer
information, you’ll have better customer relationship
management, resulting in better customer relationships.
Now you can get a 360-degree view of each customer with
access to rich segmentation. Whether you want
comprehensive customer, marketing, or demographic
information, it’s always at your fingertips.
GET YOUR MARKETING MIX RIGHT
Concentrate your efforts on your most effective
marketing channels. Reporting and analysis features help
you evaluate the performance of your print, e-mail,
online, and other marketing efforts—so you can put your
dollars to work in the right places.
MAKE DATA MORE ACCURATE AND EXTENSIBLE
The better the data, the more focused your campaigns.
Comprehensive data import, data cleansing, and data
de-duplication features upgrade the accuracy of your
data, seamlessly. Your response rates are boosted,
without wasting valuable cycles.
MANAGE WORK MORE EASILY
Provide your marketers with customer relationship
management functionality they already know and
understand. You can manage customer e-mail,
appointments, tasks, and contacts directly from
Microsoft® Office Outlook® 2007, so there’s no learning
curve. Plus, creating marketing communications is a snap
with Microsoft Office Word 2007 Mail Merge.
EXECUTE SMARTER MARKETING CAMPAIGNS
Target the right customers in the right way, every time.
Intelligent list and segmentation tools enable you to
manage leads quickly and effectively, then transform
these successful marketing campaigns into templates that
can easily be reused in the future.
GET REAL-TIME VISIBILITY
Want to know what’s happening right now? Comprehensive
features help you track response rates, revenue
conversion and measure interest levels for every
campaign and activity real-time.
ENABLE PROACTIVE MARKETING OFFERS
Be more agile in every customer relationship. You’ll
gain a holistic view of each customer’s preferences,
relationships, and buying history that can help you
anticipate their future needs.
LAUNCH MARKETING CAMPAIGNS WITH AGILITY
Why reinvent the wheel each time you want to run a new
program. You can transform successful campaigns into
templates that make it easy to quickly launch future
campaigns.
UNDERSTAND WHAT CUSTOMERS TELL YOU
Listening is key to successful customer relationships.
Reporting and analysis capabilities give you insight
into customer behavior and the precise knowledge you
need to make sound decisions quickly.
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