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CRM OnTarget: Successful Evolution of a Brand
Our team has been a leader with Microsoft since version 1.0.

   ■ Microsoft CRM History       ■ CRM OnTarget History
2003

■  Microsoft releases version 1.0 of Microsoft CRM in January with a cutting edge vision of helping small business evolve.  Software needed a bit more work than the vision at this stage.

■ TriVenture, a Seattle-based IT consultancy, makes strategic decision to align with Microsoft and the new CRM platform.

■ TriVenture becomes a Microsoft Registered Partner.

■ Microsoft releases Microsoft CRM 1.2 in December in an effort to quell first-version bugs and build confidence.

■TriVenture earns Certified Partner designation from Microsoft with core competence in Microsoft Business Solutions (pre-Dynamics branding).

2004 ■ TriVenture launches CRM OnTarget brand in response to market demand for Microsoft CRM to be offered in a low-cost, rapidly deployed platform financed as an operating expense.  Company immediately gains traction in the market.

■ Announcement that Microsoft CRM will skip version 2.0 in favor of a complete platform overhaul draws cheers from customers and partners alike.  Microsoft CRM 3.0 release target is end of calendar 2005; Steve Ballmer bets the bank on Microsoft Business Solutions.

2005

■ CRM OnTarget introduces new channel partner program at Microsoft WPC.

■ Brad Wilson takes the helm of the Microsoft CRM business unit at Microsoft.

■ Dynamics CRM 3.0 released.

2006 ■ CRM OnTarget announces collaboration with Microsoft on the development of Dynamics CRM 4.0.

■ CRM OnTarget is a global sponsor of Microsoft Convergence and Microsoft Worldwide Partner Conference.

2007 ■ CRM OnTarget earns recognition as a Microsoft Gold Certified Partner with core competence in Dynamics CRM.

■ Microsoft releases Dynamics CRM 4.0.

2008 ■ CRM OnTarget is first hosting partner worldwide to market with new multi-tenant Dynamics CRM offering.

2009 ■ CRM OnTarget begins collaborating with Microsoft on Dynamics CRM 5.

2010 ■ CRM OnTarget moves all customers to Microsoft Online Services unless specific licensing and/or delivery requirements are necessary.

CRM OnTarget Values
Our top 10 rules for successful projects.

I Projects that take more than 90 days to complete are likely to fail.
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II Focus on user adoption; make sure they benefit and are not burdened by the technology being rolled out. Make sure end users understand how the project will make their life better.
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III Software should adapt to the customer's needs, not vice versa. 

IV  Always have a Statement of Work and measure performance vs. customer expectations every week.
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V Business process documentation is the key to a successful deployment.
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VI Start with a wishlist of CRM utopia, and then break implementation up into phases; don't bite it all off at once.
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VII  Consider how the project impacts people who are not directly involved; solicit input to gain support.
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IIX  Abide by the golden rule.
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IX Bend the rules when it makes sense to do so; real leaders ask for forgiveness more than they do permission.
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X  Be smart.  Make sure there is a business justification for our decisions at all times.
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CRM OnTarget






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